I feel like this is getting personal. Not content with inflicting standard adverts on Prime Video subscribers unwilling to pay to have them removed – and at the same time taking away Dolby Atmos and Dolby Vision for anyone unwilling to stump up the extra charge – Amazon has now announced even more ways for us to suffer. Three new ways, in fact: pause ads, carousel ads and brand trivia ads. That's ads, ads and more ads. On a service we already pay for.
Amazon's strategy is an interesting one. It seems to be trying to bombard its customers into submission. It thinks that one day we'll have had enough, and will think "Fine, I'll pay the extra £2.99 / $2.99 a month, if only you'll leave me alone."
