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Fortune
Fortune
Eva Roytburg

Amazon is sitting on a Gen-Z goldmine that could be worth $46 billion

Three brothers are in a completely dark room. Their faces are illuminated by the light of the digital tablet

Amazon is quietly sitting on a $46 billion product, Laura Martin, an analyst from Needham, wrote to investors Wednesday. 

It’s not Prime Day; it’s not the Ring; it’s not even AWS, its tremendously profitable cloud computing division. 

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