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Tom’s Guide
Tom’s Guide
Technology
Henry T. Casey

Amazon is reportedly working on cheaper Prime Video with ads — what we know so far

Prime Video logo appears on a tablet surrounded by a can of soda, spilled popcorn, headphones and a cactus

Amazon's Prime Video service will join many of the other best streaming services in the ad-supported pond. Or at least that's what a new report tracking a call that's in the "early stages" says.

According to the Wall Street Journal, which cites "people familiar with the situation," Amazon's decision is all about — you guessed it — money. The company is apparently increasingly focused on ad revenue, and advertisers are apparently looking to slap their promotions inside of Amazon's shows (such as The Boys and The Marvelous Mrs. Maisel), which have gone this long without ads. 

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