Amazon is infusing Prime Video with AI recommendations and debuting an entirely new interface, all with one fell swoop of an update that'll start rolling out to customers globally in the coming weeks. We got an exclusive first look at it back in June at Amazon’s space on the MGM Studio Lot, and it brings the service into a more customer-focused lens.
Prime Video is home to a host of original content like The Boys, but it can also be a homescreen to other services – essentially a streaming service that provides access to others, similar to the Apple TV app. Within Prime Video, you can also see content you’ve bought on Amazon digitally or your other subscriptions to services like Paramount Plus, Showtime, or Starz, among others. You can even subscribe to those services via Prime Video.
