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TechRadar
TechRadar
Craig Hale

Amazon hit by lawsuit from FTC and 22 states claiming ad price rigging to the tune of $20 billion over seven years

Amazon.
  • Amazon accused of creating fake auction participants to raise advertiser bids
  • The number of advertisers paying more than anticipated doubled in three years
  • Amazon argues the FTC's lawsuit is misguided and that its practices are normal

The Federal Trade Commission together with 22 US states has filed a lawsuit against Amazon, accusing it of manipulating its advertising auctions to make advertisers pay more.

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