India’s quick-commerce sector is witnessing a fresh round of aggressive discounting amid renewed push by Amazon and Flipkart, but incumbents Blinkit and Swiggy’s Instamart are largely staying out of the price war as they chase profitability, industry executives said.
Market leader Blinkit, owned by Eternal, achieved operating-level breakeven in the third quarter of FY26 and reported an operating profit in the fourth quarter , while Instamart is targeting contribution margin breakeven this quarter.
