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Technology

Jay Bonggolto

Amazon Fire TV now hits you with ads before the screensaver kicks in

Amazon Fire TV stick.

What you need to know

Amazon is shifting from full-screen startup ads to static ads before the screensaver on Fire TV.
These new ads last 30 seconds to a minute and are part of the "Ambient Experience" feature.
Currently, this seems to be targeting US users with Fire TV models from 2016 onwards.

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