Amazon.com Inc. (NASDAQ: AMZN) is back in the spotlight after falling to fresh 2025 lows during Monday's session. The stock, now down more than 20% from its all-time high in February, is officially in a technical bear market. This latest drop is particularly notable because it has brought shares right back to a key multi-year support line around the $190 level, a level that's been a ceiling and a floor for Amazon over multiple years.
In the short term, this move reflects a broader cooling of market sentiment. Uncertainty around Donald Trump's proposed tariff plans has weighed heavily on investor confidence, triggering a shift away from equities and high-growth names in particular. Even last week's rally, which briefly suggested that the low might be in, has begun unwinding. However, as the dust settles, technical traders and long-term investors are watching closely to see if $190 holds firm for Amazon.
