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The Guardian - UK
The Guardian - UK
Technology
Alex Hern

Amazon facing £900m lawsuit for ‘pushing customers to pay more’

Amazon United Kingdom
Amazono logo at warehouse
The complaint alleges the online retailer’s ‘Buy Box’ artificially promotes certain items. Photograph: Nick Ansell/PA

A £900m class action claim against Amazon accuses the company of pushing customers towards “offers” that benefit the online retailer, but are not good deals for users.

The complaint, which is to be filed at the Competition Appeal Tribunal, focuses on the company’s “Buy Box” feature, which artificially promotes certain items above the rest in response to user searches.

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