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Benzinga
Benzinga
Business
Anusuya Lahiri

Amazon Enters AR Glasses Race Against Meta's Hypernova And Apple's Lagging Vision Pro

Apple Amazon Nasdaq AAPL Amazon.com Inc. Meta RayBan
Man in 3D glasses

Amazon.com (NASDAQ:AMZN) is actively developing two pairs of augmented-reality (AR) glasses, marking its foray into a path treaded by its arch-rivals Meta Platforms (NASDAQ:META) and Apple (NASDAQ:AAPL), though with mixed response.

The company is building one version tailored for its delivery drivers and another designed for consumers, signaling a dual focus on enterprise efficiency and mass-market adoption.

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