The National Basketball Association will end its exclusive negotiating window for new national TV deals with incumbent partners Disney and Warner Bros. Discovery at midnight Eastern Time, opening the door for a third TV partner, perhaps even a fourth one.
As detailed by Andrew Marchand in The Athletic Monday, Amazon has emerged as the favorite to land a new third cut of the pie, with NBCUniversal — famously the NBA’s go-to partner back in the Jordan-ruled 1990s era — also in the mix.
