Samsung presented its first version of The Frame in 2017, part of a lifestyle approach to TVs. For many years, it ticked along as an oddity – a slightly under-specced TV that was all about the design rather than the performance.
In the intervening years, something else happened: dependency on connected devices went into decline as streaming services – including gaming services – came into the ascendancy. As homes have adopted larger screens, many have opted to wall-mount and suddenly that oddity makes a lot more sense.