Amazon could be forced to pay £900million back to its UK customers after a class action lawsuit was issued against it. The legal action claims shoppers are tricked into buying products sold or shipped from Amazon instead of competitors.
The lawsuit is being brought forward by consumer rights champion Julie Hunter, who claims that Amazon's Buy Box is anti-competitive. The Buy Box is part of Amazon's website which suggests which retailer shoppers should purchase items from.
Ms Hunter says that Amazon unfairly highlights its own products and hides those being sold by competitors. She said: “Nine out of 10 shoppers in the UK have used Amazon, according to surveys, and two-thirds use it at least once a month. Like countless millions of people in the UK, I often use Amazon for the convenience it offers.
