Amazon’s in-house brands are struggling to keep sales numbers up, and executives are considering scrapping that side of the business altogether. They’ve already told the private-label teams to order fewer products moving forward, with some no longer being stocked at all, sources familiar with the matter told The Wall Street Journal.
Amazon’s private-label business now encompasses approximately 45 brands, and, as of 2020, about 243,000 products. Many of those products — which, by the way, Amazon copied from competitors in some cases — simply aren’t selling well.
