Amazon CEO Andy Jassy called generative A.I. “one of the biggest technical transformations of our lifetimes” in an interview with CNBC on Thursday. He also called many of today’s A.I. chatbots and other generative A.I. tools part of the “hype cycle,” declaring that Amazon was focused on the “substance cycle.”
Amazon’s bona fides in the space are well established, having been a player in artificial intelligence and machine learning long before the ChatGPTs and Bards of the world were publicly released. Former Fortune editor Brian Dumaine wrote a book in 2020 about how Amazon founder Jeff Bezos realized early on that imbuing machine learning into every facet of the company would allow it to gather data to constantly improve itself.
