Amazon has stirred up a digital firestorm after releasing promotional artwork for its James Bond movie franchise catalog that conspicuously omitted 007’s signature firearm, a move that didn’t go unnoticed by longtime fans of the series. In celebration of James Bond Day on October 5, Amazon updated its Amazon Prime Video subscription platform in the UK with new poster-style thumbnails for classic Bond films. But eagle-eyed viewers quickly spotted something... missing.
“Notice in these Amazon #JamesBond digital posters, they’ve removed all the guns and given awkward poses?” wrote X user @GelNerd, who first highlighted the changes with side-by-side images, which you can see below, showing the new edits versus the original posters. “Welcome to a world where promoting James Bond 007 needs to be done without his sidearm.” His posts quickly gained traction, sparking debate among fans and pundits alike over what some saw as a sanitized revision of the legendary spy’s image.
