Nothing is safe from Amazon. The e-commerce giant is once again satisfying its appetite for buying up companies and is planning to buy iRobot — the company behind Roomba robot vacuum cleaners —for approximately $1.7 billion, or $61 per share.
iRobot has substantially grown the Roomba brand over the years, as evidenced by Amazon’s willingness to pay such an impressive sum for the acquisition. Some customer confidence was lost with the “pooptastrophy” problem, but the vacuum robots have largely rebounded since more people stayed at home during the pandemic and wanted clean homes without needing to do any work.
