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Total Film
Total Film
Entertainment
Emily Garbutt

Amazon backs a new service described as the "Netflix of AI" that would let people make their own TV shows using existing IP

Amazon logo.

Amazon has backed a new AI service that is being called the "Netflix of AI", and it's another depressing development in the use of generative AI in the entertainment industry.

Amazon has invested an undisclosed amount of money in Showrunner, developed by tech company Fable. The so-called "Netflix of AI" is a service that, according to Variety, "lets you type in a few words to create scenes – or entire episodes – of a TV show, either from scratch or based on an existing story-world someone else has created." The program will start out as free to use, and then users will be charged between $10 and $20 per month.

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