Amazon is set to cut 10,000 jobs with many going from its division covering its 'failing' Alexa devices.
The voice assistant launched in 2014 to much fanfare from the US giant as customers rushed to snap up its Echo devices.
However, after more than eight years insiders say it has struggled to live up to its hype and lost more than $3billion (£2.4bn) in the first quarter of 2022.
