An Amazon team that was working on the multinational corporation’s new private-label food brand reportedly pressured a former Trader Joe’s employee to expose confidential store data that could help Amazon compete with the grocery store chain.
Per a Wall Street Journal report published Saturday, Amazon’s Wickedly Prime, launched in 2016, sought to compete with Trader Joe’s by replicating the top 200 items sold at the fan-favorite store. Wickedly Prime specifically targets “foodies,” offering Amazon Prime members “a line of seriously tasty food and beverages,” the brand noted in its Instagram bio. A few of its products include coconut toffee roasted cashews, organic seaweed snacks and garlic mustard aioli.
