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Tom’s Guide
Tom’s Guide
Technology
Stephen Lambrechts

Amazon announces second Prime Day sale for this year — here's when it's happening

Amazon

Prime Day may have only occurred less than a month ago, but it appears that Amazon isn't content to wait until Black Friday for its next big sales event — the retail giant has now confirmed that a second Prime-exclusive sale called Prime Big Deal Days is coming this year, and it will be happening in October.

While exact dates for the new event have yet to be announced, we expect the sale will replace Amazon's Prime Early Access Sale (or Big Smile Sale, as it was known in Australia), which took place on October 11-12 last year.

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