
Amazon is reportedly looking to start offering its voice assistant, Alexa, as a paid subscription. Rumours regarding Amazon charging a monthly subscription fee for Alexa started last year, and now it looks like there’s a planned release date in the works… but there’s a catch.
Since its inception, Alexa has been available on the best smart speakers, displays and other smart devices for free. As Amazon has been working on making Alexa more intelligent and chatty with the use of generative AI, the company has found that these developments are expensive to develop and maintain, which has brought on plans to turn Alexa into a paid service.