After a successful run in overseas markets, Amazon is bringing its own line of in-house developed Fire TVs to the UK and Germany. There's an all-new 2 Series, as well as Amazon's established 4 Series and Omni QLED Series, which launched last year in the US. These low-cost TVs boast Amazon's Fire TV streaming platform built-in and are heavily integrated with Amazon's Alexa voice assistant and smart home platform.
The Omni QLED Series is the highest-end model and features a sizeable feature set with a wallet-friendly price tag. Amazon is calling the Omni QLED its "most innovative TV yet", as it comes with plenty of first-time features. This includes Alexa widgets for controlling your smart home and a dynamic ambient mode which makes the TV still useful even when you aren't directly using it. It can rotate through a wide selection of art and other themed images such as landscapes and even TV and movie stills, as well as create its own AI-generated art based on user input. In our hands-on demo, Alexa created an interpretation of the Northern Lights over the London skyline via AI image generation.
