Online retailer Ego is selling a range of boots that are almost identical to UGG's popular Classic Ultra Mini Boot.
Ego offers a variety of products, from clothes and shoes to bags and accessories, which have taken fans by storm. In particular, the mini boots have gone viral on TikTok due to their similarity to the UGG product.
The boots are available on Ego for £25, while UGG's version are priced at £135 online. Ego also offers a range of other slippers and sliders similar to ones available from UGG, most of which cost more than £100 on its website.
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The product has gone viral on TikTok, with one video amassing tens of thousands of views. The boots have also attracted attention on Instagram, with thousands of comments on Ego's page.
One user commented on the post "I need", followed by a heart-eyes emoji, while another posted a string of fire emojis. In her TikTok video, one user ordered the slippers and said: "A hint at what they are, normally they're a hundred and something pounds, which I just can't afford."
After unwrapping the boots, she says: "I must say, these are probably the best things that have ever been around my feet." In the caption, she thanks Ego.
In the comments section, one user says: "I've just had to order some after watching this... They look amazing!" and another adds: "No stop I'm obsessed."
Another asked if they were comfortable, and the woman in the video replied: "Super comfy and soft."
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