Much like how Coros has Eliud Kipchoge, Amazfit is on a mission to establish itself as a premier performance wearable manufacturer by signing Kelvin Kiptum, the men's marathon world record holder and only athlete to complete a marathon in less than two hours and one minute, as its new ambassador.
This is hot on the heels of another big news from Amazfit from a couple of weeks ago: the unexpected announcement of the Helio Ring at CES 2024, the company's new wearable aimed at athletes and serious sportspeople.
