Amanda Staveley has set her sights on putting Newcastle United on the global stage by telling an 'exciting story' and producing 'great football'.
After years of missed opportunities in the Ashley era, the club's owners have been working on boosting Newcastle's profile around the world. To do that, the hierarchy will need to sell the same dream that appealed to players like Kieran Trippier, Bruno Guimaraes and Sven Botman, who were attracted by the 'project' and journey Newcastle are embarking on.
The potential of the club that was untapped for so many years under the previous regime is there for all to see. In fact, ChronicleLive previously revealed that former Manchester United and Chelsea CEO Peter Kenyon told associates that the Magpies 'could be a global brand' as the 'last of the sleeping giants' when he tried to buy the club
