While Newcastle United 's lucrative takeover has provided an upturn in both results on the pitch and morale off it - it also means every season is now silly season when it comes to transfer rumours.
Fans on Tyneside are now immune to picking up their phones and seeing the Magpies linked with players they would usually only have a chance of signing on Football Manager. In the last week alone, Neymar and Paulo Dybala have been touted as potential summer additions - while foreign links with Napoli hitman Victor Omishen refuse to go away.
Now, it's the turn of Paul Pogba. The Manchester United wantaway, World Cup winner and midfield maestro who has grand aspirations of enjoying a new challenge in his twilight years. But it is hard to choose a starting point when it comes to explaining why Pogba probably won't be playing in a Newcastle shirt next season.