Amanda Staveley has offered fresh insight into the new ownership's stance on stadium sponsorship at St James' Park. For years fans fumed over the Sports Direct advertisements that were plastered around the famous old ground and the lack of a big money spinning deal to help bring new stars to the field.
Fans may not have grumbled too much had marquee signings came through the door under former owner Mike Ashley. It remains to be seen what new sponsorship opportunities lie in wait at Newcastle.
But the Ripon financier has indicated that the thoughts of the fans are paramount and that "due care and attention" will be taken should any major decisions see United follow Man City and opt for a Middle East stadium sponsorship package.
