
NEW YORK—Amagi has released a new report finding large increases in ad impressions and hours of viewing among free-ad-supported TV streaming (FAST) channels in 2023, with ad impressions up 15% in Q3 2023 compared to a year earlier and up 28% in Q4 YoY.
The 10th edition of Amagi’s Quarterly Global FAST Report, also found that hours of viewing (HOV) showed significant growth over the same periods, increasing by 30% YoY in Q3 2023 and 26% in Q4. The study also found that new was the most popular genre globally and that it saw significant viewing increases.