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Fortune
Fortune
Nick Lichtenberg

'Am I paying for the vibes?' Gen Z says it hates capitalism, but their spending patterns show they just don't like being ripped off

za (Credit: ANGELA WEISS / AFP via Getty Images)

Felipe W., a 20-something Yelp Elite reviewer in Dallas, put it bluntly when describing what he looks for before spending money at a new restaurant.

“In reviews, I want things that you can’t quantify so easily from the website or before you walk in. What makes it different than other places? What’s their business model like? Am I paying for the vibes?”

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