Dyson made waves back in 2024 when they upgraded their bestselling hair dryer to include innovative hair-protecting tech – but the technology in question costs a pretty penny.
Getting your hands on one of the best hair dryers can require quite the investment, with many devices now setting you back triple figures – especially the intelligent models. One of which includes Dyson's Supersonic Nural hair dryer, which cleverly auto-adapts to enhance the natural shine of your strands and protect scalp health.
However, with impressive science-backed technology comes a hefty price tag to match. The Nural boasts a top-shelf RRP of £400, meaning many shoppers will wait until annual sale events to bag a discount on the tool. But I've put my professional beauty bargain-hunting skills to good use and scouted out an impressive £100 saving on the drying device right now...

RRP: £399.99, now £299.99 | Hair type: Straight and wavy | Attachments: Smoothing nozzle, flyaway smoother, diffuser, gentle air attachment, styling concentrator
If your strands are naturally on the straight or wavy side, this dryer is equipped with five attachments specially designed to leave tresses looking smooth, sleek and salon-worthy – including smoothing nozzle and flyaway smoother. Packed with clever technology, this dryer auto-adapts to enhance natural shine and protect scalp health through moisture retention – without causing heat damage.

RRP: £399.99, now £299.99 | Hair type: Curly and coily | Attachments: Wide-tooth comb, wave and curl diffuser, flyaway attachment, gentle air attachment, styling concentrator
If you're looking for a tool specifically designed with curly and coily strands in mind, you can bag this Supersonic Nural™, which arrives with five handy attachments – including a wide-tooth comb and a curl diffuser. This dryer also boasts the same pioneering Dyson haircare technology as the straight and wavy tool, including the scalp protect mode that encourages a stronger scalp barrier, increased shine, balanced oils, reduced flaking and minimised shedding.
If you're wondering how the Dyson Supersonic Nural differs from the original Supersonic, there are a few notable features that set them apart. For starters, as previously mentioned, the USP of this tool is that it offers gentler styling than other hair dryers on the market.
Great for those with sensitive scalps, it has a sensor that detects when you are close to the scalp and lowers the temperature as you style. It also decreases power whenever you put it down. Plus, it remembers the last settings with which they were programmed to, which our Beauty Editor, Lucy Abbersteen, hailed as "a cool personal touch".
For those with curly or coily strands, you'll be pleased to know that the Nural diffuser boasts a removable pronged section and a deeper bowl that defines and enhances waves for a tousled, beachy effect.
But it's not just the woman&home beauty team that has been left impressed by this dryer. In fact, one shopper left an impressive review raving about the tool: "Best hairdryer I have ever used. Effortless styling for great-looking hair. Perfect temperature control."
While you might find small savings on Dyson's hair tools throughout the year, you're most likely to find a significant discount during the Black Friday sales – typically marked down by £100. So, if you've been eyeing up the tool, now might be the perfect time, as I was surprised to see the same deal currently on offer via the Dyson website.