Most of the creatives I work with don’t need more ideas, they need a better understanding of what actually gets them started. As an ADHD coach and business psychologist, I help people recognise the patterns behind their best work, and design ways of working that make focus, momentum and follow-through far more consistent.
There’s a folder on your desktop you don’t open. You know the one, the rebrand concept you started at midnight six weeks ago when everything clicked, the typography, the colour story, the whole system. You worked until 3am and woke up convinced it had legs. Then a client brief arrived, then another, and the folder has sat there ever since, its thumbnail quietly accusing you every time you save something nearby.
