If you hadn't noticed, Alpinestars is verging more and more into the realm of lifestyle fashion and fashion-led campaigns. Yes, some of you might even have seen Kim Kardashian sporting the brand. Now, the motorsport heritage brand has dropped its Spring 2026 Sportswear collection, and it's not too dissimilar to when a regular fashion brand drops a collection.
The collection embodies the idea that motorsport heritage can successfully blend with contemporary streetwear influences. Look through the Sportswear lineup, and you'll find oversized silhouettes, bold graphics, and modern fleece constructions that meet hoodies, tees, outerwear, shirts, headwear, bags, and accessories designed for everyday comfort and style.
It's not often, maybe never, that I look at streetwear offerings from motorsport gear manufacturers and think, "I'd absolutely wear that day-to-day." So this is a first, because looking through the range had me miming that exact sentence. But if I had to pick just one item, I'd go for a hoodie. The double-face stretch fleece leads the Sportswear collection with the Cypher and Insight hoodies, and I can see why.
