I've been running Alpinestars gear in some way or fashion since I started riding motorcycles at 17. Pretty sure my first set of gloves were AStars, and I rode with them until I wore holes in the palms. And the brand is synonymous with safety—it's protected my butt countless times—comfort, style, and even a bit of runway fashion. Alpinestars x Balenciaga, anyone?
But for its next act, the glitz and glamour of Paris Fashion Week is being left behind for something far dirtier, far more adventurous, but still with that signature Alpinestars safety and construction.
As adventure riding has become more and more popular with the younger crowd of motorcyclists, and touring has taken hold of the older crowd as they trade in their Harleys for BMWs, Alpinestars saw a sector that, while it's already catered for, it could've gone further with. There was space for a bespoke lineup of adventure and touring motorcycle gear that's still part of the family, but also its own thing.
