PINS Social Club has officially opened its festive Alpine Village for 2022.
The Duke Street venue has brought back its Alpine Village event, which takes over all three floors again with a day-to-night programme. It will also take over PINS’ rooftop space which recently underwent a major refurbishment.
The space has been transformed into a timber-clad lodge, complete with giant sliding barn-style doors and bi-fold windows. While the roof itself remains retractable, the new structure provides greater comfort for guests, with new furniture and heaters installed.
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Decorated with swags of fir and spruce, wreaths and twinkling lights, The Roof offers full table service so guests can cosy up with throws and stay snug throughout the winter. It even comes complete with open fires.
Another new addition coming to The Roof this November is a collaboration with Chef Livia Alarcon, who will be in residence for the whole season. Former head chef of Maray, Livia has also cooked alongside Michelin-starred Chef Jason Atherton and has developed a bespoke menu for Alpine Village with dishes sent directly from the open rooftop kitchen.
Menu highlights include a molten baked raclette with savoury churros, cornichons and mustard, and parmesan and black truffle fried mac and cheese bites, finished with extra truffle. Bigger bites include a short rib French dip, slow cooked beef short rib, glazed in gravy and served with crispy onions and Emmental cheese.
PINS has partnered with Vodka brand Grey Goose this year to serve drinks such as cherry or orange and cinnamon Coke floats both with Grey Goose vodka, and boozy hot chocolates with orange Grey Goose. There’s also a choice of frozen Margarita in both honey and gingerbread and black cherry flavours as well as flights of black cherry and apple pie shots served on retro skis.
Throughout the winter, PINS will also host Apres Club parties in the main bar each weekend. Fridays kick off with Happy Hour from 5pm followed by Friday Night Bandstand, PINS newest immersive live music event based on American TV shows, featuring energetic performances from solo artists, duos and bands.
Saturdays start with breakfast in the newly redeveloped Lobby Lounge, home to a pop-up from Press Bros. Coffee and the recently launched Egg Champ menu, before being followed by Brunch and Bowl at 1pm and 3pm. Saturday night’s Parade event sees themed performances and resident DJs playing until late.
Walk-ins to Friday and Saturday’s Après Club events are welcome but PINS anticipate that they’ll be its busiest nights over the winter period, so guests are advised to arrive early or make an advance booth or table reservation to avoid disappointment.
For all bookings, including The Roof please book online on www.pinssocialclub.co.uk or email sales@pinssocialclub.co.uk . Alpine Village runs at PINS Social Club until December 31, 2022.
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