Alphabet (NASDAQ: GOOGL) is in the midst of one of its most consequential weeks of the year, and it started with a bang. On Monday, July 20, it was reported that the company is developing a new AI chip, internally dubbed Frozen v2, designed to run its Gemini models dramatically more efficiently. The stock closed over 1% higher on the news, and is now up close to 13% year to date. With Q2 earnings due Wednesday, July 22, after the close, the timing of the report could hardly be more relevant.