
Picture this: It’s a Tuesday morning, and somewhere in America, a company’s CFO logs into their brokerage account and does something that would make most people’s palms sweat. They wire $1 million of their own money to buy shares of their company’s stock. Not stock options granted as part of their compensation package. Not shares they’re required to hold. Real money. Cash they could have spent on a beach house in Malibu or a Gulfstream timeshare.
Why would they do this?