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Birmingham Post
Birmingham Post
Business
Andrew Arthur

Almost two thirds of South West business leaders think Brexit has boosted ‘brand Britain’, study finds

Almost two thirds of business leaders in the South West believe Brexit has strengthened the appeal of British products and services, a study has found.

Around 55 senior decision makers at firms in the region with an annual turnover of between £50m and £500m took part in the survey. Of those who took part 63% said they thought the impact of the UK’s exit from the EU had boosted “brand Britain” in international markets, while only 7% said they thought it had not, according to audit, tax and advisory firm Grant Thornton.

A spokesperson for Grant Thornton told BusinessLive its survey did not ask any other Brexit-related questions, meaning the firm was unable to provide specific reasons explaining respondents’ answers.

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