Almost half of UK consumers would trust AI to shop for them, survey suggests

The growth is being fuelled by a wave of new adopters, with more than 18% of 16 to 27-year-olds and 15% of 28 to 43-year-olds using AI for shopping for the first time in the last 12 months (Alamy/PA) - (Alamy/PA)

Almost half of UK consumers would trust AI to shop on their behalf – including paying for the items, a survey suggests.

The adoption of AI assistants by shoppers has more than doubled over the last year from 12% to 28% across all age groups, according to the annual Retail Report by financial technology platform Adyen.