New research published by the UK’s leading pub company and brewer, Greene King, has revealed that nearly 70% of UK sports fans believe there is a massive lack of awareness and support for women’s sports teams when compared to the male equivalent. Whilst the lack of awareness for female sports is clear, it isn’t a fundamental disinterest that’s to blame.
According to the recent survey, nearly half (49%) of sports fans in the UK believe local pubs and bars should show more women’s sports on live TV. When it comes to hospitality venues, less than one in ten (8%) revealed their local pub shows women’s sports fixtures on their TVs, with two fifths (39%) of the UK believing their local pub doesn’t feel welcoming when it comes to watching women’s sports.
Two thirds of respondents also believe that more screen time for women’s fixtures in pubs and bars will help generate more support for women’s sport in general and 38% believe that pubs should better advertise their women’s sports fixtures. In time for international Women’s Day, Greene King will strengthen its commitment to supporting women’s sport and ensure its city centre pubs play a role in generating further support and awareness, by committing to show all remaining games across Sky and the BBC in the Women’s Super League on their screens until the end of the season, as well as all televised UEFA Women’s Euro games this summer.
