LONDON—In just two years, the proportion of internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%) according to a report just published by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings show that while younger groups are most disengaged with broadcast TV, 35% of those claiming to watch no linear TV were over 45 years old—a rise from 28% in Q1 2017.
According to Ampere, despite broadcasters’ traditional audiences moving away, there are opportunities to retain viewers through a mix of live and event content, and via enhancing broadcaster streaming offerings.
