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The Guardian - UK

Business

Gwyn Topham in Magaluf

Almost a fifth of young UK adults use AI to design holiday, study finds

ABTA United Kingdom Steve Heapy

Friends taking selfie of themselves on holiday — Abta found that 18% of 25- to 34-year-olds were turning to AI tools such as ChatGPT to inspire their trips abroad. Photograph: Andor Bujdoso/Alamy

Almost one in five young adults are turning to artificial intelligence to design their holiday, according to the UK travel industry body Abta.

While the traditional package holiday still remains the most common eventual purchase, Abta found that 18% of 25- to 34-year-olds were using AI tools such as ChatGPT to inspire their trips abroad.

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