Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Comment
Gaby Hinsliff

Allies enraged and enemies emboldened – Sunak’s campaign is already a fiasco

Rishi Sunak takes part in a Q&A with people at William West & Sons distribution centre, Derbyshire, 23 May 2024.
Rishi Sunak takes part in a Q&A with people at William West & Sons distribution centre, Derbyshire, 23 May 2024. Photograph: Stefan Rousseau/PA

Cut your losses short and let your winners run. It’s the oldest cliche on Wall Street, and, at heart, Rishi Sunak is more of a banker than a politician. So, in retrospect, perhaps we should have guessed how he would react to the current collapse in the Conservative party’s share price.

His bet on turning the country around hasn’t worked out, so he’s unwinding his position; dumping his stocks and getting out. On Wednesday, Sunak had the air of a man who is tired of waiting for the inevitable and would rather get it over with. What he doesn’t seem to have realised – although judging by their seasick expressions as they lined up behind him, plenty of his cabinet ministers have – is how much politics is not like banking. Cutting and running now, against the reported advice of the Tories’ election guru, Isaac Levido, is a tacit admission that things are not going to get better; that, if anything, they are likely to get worse. And just like that, he has effectively turned his campaign into a public admission of failure.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.