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Los Angeles Times
Los Angeles Times
Entertainment
Stephen Battaglio

Alliance for Creativity and Entertainment amps up its defense against live TV sports piracy

LOS ANGELES — If you're getting an unusually good deal on a streaming service that carries live sports, the Alliance for Creativity and Entertainment may have some tough news for you.

Unauthorized resales of live sports feeds is a growing problem for TV rights holders who pay billions to carry games. Fans hear a disclaimer on every contest they watch — such as, "Any rebroadcast, retransmission or account of this game without the express written consent of Major League Baseball is prohibited" — for a reason.

Global sports piracy costs media companies $28 million a year in lost revenue, according to a recent study from Synamedia/Ampere . The study found that 74% of fans using illegal streams might be willing to pay to switch to a legitimate streaming provider.

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