It might barely be December, and the 2024 cycling season is still over a month away, but teams have already started to release their kits for next year. All the WorldTour teams will have to have their kits ready for mid-January and the Tour Down Under, but some have already started to drum up excitement with kit drops.
Rather than writing up each team individually, we thought it would work better if we collated them together, unless someone does something mad. When all the kits are out, we can do our usual arbitrary ranking of them too, so do look out for that. In this guide, we will cover just the WorldTour teams, though, otherwise it will get a bit overwhelming.
If you would rather find out which team riders will be appearing for next year, rather than what they will be wearing, you can find that on our comprehensive transfer guide for 2024 too.
Those looking to make a splash with their new jersey, shorts and socks combos should be wary of the fate that has already befallen Ineos Grenadiers, with Egan Bernal appearing to accidentally revealing next year's kit - with a different manufacturer - on social media.
So far, we are only certain of seven kits for next season, but the launches have already meant some big changes in the colours of the men's and women's pelotons for next season.
Ineos Grenadiers
The British team has slowly been edging away from their old navy or black in recent years, and more towards their orange training kit, and this year is almost a full transition. Ineos Grenadiers will be wearing the orange, red and dark navy kit on the road next season, seemingly with orange helmets to boot. It will certainly help them stand out in the peloton.
Of course, we already knew most of this thanks to Bernal's slip-up on social media, but the official announcement of a new deal with Gobik was made public on Wednesday, a "long-term partnership". It means the Spanish brand now supplies two teams on the WorldTour, Ineos and Movistar, two squads seeking to get back to former glories in 2024.
"The quality of the race kit has such a dramatic impact on rider performance," John Allert, Ineos Grenadiers' CEO said. "Therefore choosing a kit partner is not something we take lightly, I’m looking forward to seeing where this collaboration takes us and them in 2024."
The kit is largely orange, fading into a darker hue and then red on the shoulder, with a dark navy left sleeve. It will be paired with black bib shorts and white socks.
Cofidis
Truth be told, we missed Cofidis' kit last week - sorry to them. Their kit has not changed much from last year, though, so perhaps that's for the best. Van Rysel is no longer in charge of the French team's kit, because they have moved to design AG2R's, so Spanish company Mobel comes in instead.
The pattern on the chest has changed a bit, but I couldn't really tell you what's going on on there. Maybe it's one you need to see in person. There's a bit more red, with the collar also taking on the hue, but other than that I would not be able to tell you the difference. It's still good and clean, though.
UAE Team Emirates
Tadej Pogačar will still be in a white jersey at the Tour de France next summer after all, thanks to his UAE Team Emirates choosing to go completely white for next season.
The kit is "pure white", meaning "pure speed", according to Pissei, the manufacturer. It isn't quite all white, with the red, green and black of the UAE flag featuring on the bottom of the jersey, and blue, black and red featuring in the sponsor logos, but it is a lot more white than in 2023.
Pogačar's also featured the flag of Slovenia, as he is the current national champion. Paired with white helmets, it is a clean look for the 2023 WorldTour's best team.
Bahrain Victorious
The biggest change in Bahrain Victorious’ 2024 kit is the colour. Matej Mohorič, Fred Wright, Pello Bilbao and company raced in a mostly red jersey for the past few years but will switch to a largely white jersey for the new season.
While the kit is undoubtedly new, it bears a striking resemblance to the switch out kit that the team rode in for this year’s Tour de France which featured a “pearl white” jersey. The jersey is almost identical to the switch out kit but the gold band on the sleeves has been replaced with a blue band, the same shade as that which features elsewhere on the jersey.
The shorts are relatively simple and are black with a blue band at the base of the thigh, similar to that which features on the jersey. According to the team, the teal shade of blue pays homage to the “rich-pearling beds” surrounding the kingdom of Bahrain.
Arkéa-B&B Hotels
Arkéa-Samsic is no more, with the Breton team now going by Arkéa-B&B Hotels (remember them?). Why the budget hotel chain is obsessed with sponsoring middling French teams, we will never know, but its addition to the team has not meant a return of Glaz, as it fits into the red of Arkéa.
It is not too different to last season, but it has changed a bit, with less black piping and more red generally. It apparently references the legend of Arthur and Excalibur, which I always thought was a British legend, but is apparently also linked to Brittany - the Celtic connection is possibly why.
“Our colours remain red and black," the team's general manager, Emmanuel Hubert, said. "These have become a real landmark, a reference over the years within the professional peloton, as well as an identification model for our supporters.
“You all know our history, linked to the Breton territory. This is why our 2024 jersey was designed around the theme “EXCALIBUR”, a legendary Breton sword. This 2024 vintage 'breathes' our origins, our land.”
Decathlon AG2R La Mondiale
Another French team with a name change is AG2R who will go by Decathlon AG2R La Mondiale next season. As a result, Decathlon blue is brought to the forefront of the kit and there is no longer room for brown shorts.
The text remains on a slant, as it has for AG2R Citroën for the past few years, but there is no more red and the effect is to promote the team's new budget retail partner.
No more brown shorts, but black. I think this is a shame.
dsm-firmenich PostNL
The team that was known as dsm just a year ago becomes even more of a mouthful from next year, with the addition of PostNL to its title, to become dsm-firmenich PostNL. It also means a new colour of the kit, with the royal orange of the Dutch postal service splashed on the jersey.
Black is out, and white is in for the Dutch team, but the "Keep Challenging" lines are still there, while the blue is retained, just in a different place.
The full look is apparently due on 8 January, so you will have to make do with this preview until then.
Hallo, @PostNL - onze nieuwe co-titel partner! 🧡We're proud to announce PostNL will become our new co-title partner, as we enter 2024 as Team dsm-firmenich PostNL. Welkom allemaal! 🤝🏻Full look and feel coming 8th January 🗓️#KeepChallenging #BijzondereMomenten pic.twitter.com/lINx2EYXPaNovember 16, 2023
