The world's top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.
Domino's recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising vehicle for the Tennessee-based hospital.
