Anybody with a Sky account is being warned that in seven weeks' time their bills will rise.
Sky is poised to make the massive change for millions of customers, Birmingham Live reports. Bills will go up by an average of £67 a year from April, a huge 8.1% increase.
A Sky spokesperson said in a statement: "This is not a decision we have taken lightly. We have tried to minimise the impact to customers with an average price increase across all our broadband and TV customers of 8.1%, which is below levels of inflation again this year."