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Evening Standard
Evening Standard
Lifestyle
William Hosie

All I want this Christmas is an Oura Ring: by next December it could all be over

One ring to rule them all? - (moviestillsdb.com)

“What I hate in fashion,” the newly single Kate Moss said on Bella Freud's podcast, Fashion Neurosis, “is when everybody feels they need to make the same bag, or the same dress.”

Look around, and you may notice a similar bout of mimesis has afflicted the hands of the rich and famous: specifically, a conspicuous ring in plated or matte finish, worn on the index or annular. It is not by Loewe or Chanel but by Oura, a sleep-tech company headquartered in Finland. Since no trend has been more ascendant in the past few years than wellness, it was only a matter of time before the jewellery department, too, came under its thumb.

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