Formula 1’s 75th anniversary season will begin in unprecedented and unfamiliar surroundings as all 10 teams launch their 2025 liveries alongside one another at London’s O2 Arena on 18 February.
The event will bring together all 20 drivers and their team principals, giving fans a first look at how the F1 grid will appear for the season-opening Australian Grand Prix on 16 March.
While some 2025 car designs are likely to still be under wraps before the show, the liveries will all be revealed simultaneously at an event led by BrianBurkeCreative – the company behind the opening and closing ceremonies of the inaugural Las Vegas Grand Prix in 2023.
Tickets will range from £58-£113 plus booking fee and go on general sale this Friday morning, with the promise of an “interactive event” including “interviews with key figures from the sport” with drivers and team bosses involved.
That means Max Verstappen, Lewis Hamilton and company will join the likes of Justin Bieber, Peter Kay and Madonna in topping the bill on the O2’s main stage.
The pricing for the livery launch is comparable to other events in London around the same time. Abba Voyage tickets are between £96 and £235 according to Time Out, Coldplay’s 2025 Wembley shows range from £57.75 to £195.25 for seated tickets.
The event will also be streamed online and F1 President and CEO Stefano Domenicali is anticipating an evening to remember.
“For the first time we will bring together our fans, all 20 superstars of our sport and some very special guests to officially kick-off our new season and mark our 75th year of racing,” he said.
“With 2025 set to be a classic season following all the drama so far for 2024, this is a fantastic opportunity for fans of all ages to experience up-close the incredible entertainment spectacle that is Formula 1.”
Having worked on the events in Vegas, Brian Burke, the Creative Director for BrianBurkeCreative - who will work alongside Stufish Entertainment Architechs, DX7 Design and 1826 to stage the show – is looking forward to once again providing the F1 entertainment.
“It’s an incredible honour to continue to partner with Formula 1 creating new entertainment experiences, especially this brand-new launch event of the 2025 season celebrating the 75th anniversary of the sport,” he said.
“Through our collaboration with all 10 teams, fans can be assured we’ll be delivering a truly exciting live experience combining the unveiling of the new liveries, interviews with the biggest names in F1, and cutting-edge entertainment.
“It will be a never-before-seen event not to be missed!"
