When I get news in my inbox that a new Makeup by Mario product is dropping soon, I’m usually excited. (As a beauty journalist who gets hundreds of emails about new launches every week, that says a lot.) This brand makes some of my favourite makeup products, like the SoftSculpt Shaping Serum, so I naturally expect big things.
If you’re unfamiliar with Mario Dedivanovic’s work, let me fill you in: he has been a makeup artist for decades, most notably as Kim Kardashian's go-to MUA, and finally launched his own eponymous brand in 2020. The makeup community was ready for it, and the products have been flying off the shelves to rave reviews ever since.
